AI optimizes content management workflows, personalizes CX

Incorporating AI into the basic building blocks of CMS workflows optimizes content creation and preparation to personalize interactions with customers over multiple channels.

Beyond document management, “[m]ost organizations are at the beginning stages of exploring how to apply AI to content management,” added Xena Ugrinsky, CTO of response orchestration platform maker RocketDocs. Applications that show consistent results include massive computing, natural language processing (NLP) and visual image processing.

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