SAP’s sales teams manage thousands of deals and respond to thousands of RFPs annually. While the bid and proposal team’s time is consumed with creating formal RFP responses, the organization cannot support the needs of every proposal while developing new business. To add further complication, product offerings and features are constantly evolving, rendering old content irrelevant and noncompliant, and SAP’s massive collection of content is centrally stored and shared across communication systems and geographies.