Taking Out the Garbage

Control the chaos and optimize the proposal process for winning productivity

by Reanna Dempsey

Business process improvements and technology advances have helped us make tremendous strides in reducing inefficiencies and costs across the organization. Many of these changes are also driving an explosion of content creation.

Without proper procedures for managing versions or quality, valuable content can be squirreled away in siloed systems, personal desktops, and emails. Mismanaging content reduces team productivity, including that of proposal writers, who rely on current, accurate, and accessible information to develop winning proposals and responses.

The phrase “garbage in, garbage out” increasingly applies to managing information assets. This should not be the case. Companies invest extensively in data, information, and subject matter experts. Information assets should be managed correctly and transformed into effective proposals and business responses that contribute significantly to productivity and profitability.

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