Enterprise Tech
How SAP cut proposal creation from hours to minutes
SAP’s Global Bid and Proposal Management Team built a self-service platform on RocketDocs. Using the content library and RapidDocs, sales reps now generate compliant, on-brand proposals in 10 to 15 minutes, work that used to take 4 to 6 hours and required waiting on the proposal team.
- Industry
- Software (Enterprise Tech)
- Company size
- 10,000+
- Headquarters
- Walldorf, Germany
- 10-15 min
- to build a proposal
- 4-6 hrs
- the old turnaround
The challenge
SAP’s sales teams run thousands of deals and respond to thousands of RFPs a year. The central bid and proposal team handles the formal RFP work, but it cannot support every opportunity while the business keeps growing, and anything outside its scope had no fast path to a quality proposal. Two things made it harder. SAP’s product lines change constantly, so last quarter’s content goes stale and falls out of compliance. And the content itself lives across multiple systems and geographies, so finding the right, current answer is a task in itself.
The solution
The team paired RocketDocs’ content library with RapidDocs to build a self-service platform for the opportunities that fall outside the proposal team’s capacity. Reps build proposals themselves from pre-approved, current content, without routing every request back through the team. Work that used to wait on the proposal team became something sales could run on its own.
The results
Proposal creation dropped from 4 to 6 hours to 10 to 15 minutes. Because every self-service proposal pulls from approved content, compliance held without adding a review step. And the bid and proposal team got its time back to focus on complex proposals.
Not only are sales representatives creating better proposals, but they’re also doing it in a fraction of the time it used to take, which frees them up to spend more time in front of customers or to pursue more sales opportunities.
More customer stories
Financial Services
How National MI cut RFI turnaround from 10 days to 3
National MI’s sales support team handles several hundred vendor due diligence RFIs a year, some that once took more than 10 days. With RocketDocs autofill, a centralized content library, and a Salesforce integration, those RFIs now turn around in 3 to 4 days, and the team’s RFI efficiency is up 65 percent.
Read the case studyAsset Management
How American Century took on 42% more work without adding headcount
American Century Investments has partnered with RocketDocs since 2009. As proposal volume climbed 42 percent between 2020 and 2024, the team absorbed the growth without hiring, using a centralized content library, RapidDocs, and a Salesforce integration to keep responses fast, accurate, and compliant.
Read the case studyFinancial Services
How Q2 cut answer draft time from 30 minutes to one
Q2’s team handles between 130,000 and 160,000 questions a year across roughly 865 RFP, RFI, and DDQ projects. With RocketDocs as a centralized, searchable content library, plus Astro for AI response generation, LaunchPad in Word and Excel, as well as Salesforce and Teams integrations, answers that once took half an hour now take as little as a minute.
Read the case studyRelated pages
Explore more
See what RocketDocs does with your hardest RFP.
SAP gave its sales teams a faster, self-service path to compliant proposals without growing the proposal team. See what RocketDocs can do for yours.